Yesterday was the Bid Deadline for the online auction of +/-53 acres of bank-owned land in Orland, Calif., but the seller has elected to continue the bidding with LFC’s patented LAST CALL®.
Due to the seller’s invoking of LAST CALL®, the new Bid Deadline is set for Monday, March 29th at 5:00 PM PDT. This means that the auction will end on Monday at 5:00 PM unless someone places a higher bid before the deadline. If another bid IS taken before Monday’s deadline, the auction will be extended until Tuesday. These twenty-four hour extensions will continue until no more bids are placed.
You might be asking, why would bidders be allowed to extend the deadline? In order to explain that I will have to answer your question with a question: have you ever been sniped on eBay? In my post about our online auction in Columbus, Ohio, I explained LAST CALL’s extension process and sniping in detail:
LAST CALL® protects bidders from auction sniping. If you are familiar with other online auctions sites such as eBay, you know that everyone interested in the auction waits until the very last second to place their bid. There is even software that will automatically enter a bid in the last millisecond of the auction, what we call “auction sniping.” LAST CALL® protects bidders by eliminating the possibility of “sniping.” Real estate is a rather large investment to make online and we strive to give all bidders a fair chance at winning. Understanding that real estate is a rather large investment to make online, we made the LAST CALL® extension increment 24 hours to give bidders plenty of time to deliberate.
I invite you to follow this auction closely as bidders compete for the property. You can join in the conversation and stay informed about this online auction by following us on Twitter. If you have any questions pertaining to LAST CALL® or this auction, feel free to leave a comment.
Happy Friday!
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